This is the UK’s first ever AI fragrance machine 

With each passing day, Artificial Intelligence (AI) apart from a technological viewpoint is also penetrating deep into our lifestyle.

The Fragrance Shop in London is the latest example where one can manufacture scents of their own choice by ordering through AI Fragrance Machine.

Established in 1994, The Fragrance Shop is the UK’s leading independent fragrance retailer. Showcasing over 200 leading fragrance brands, The Fragrance Shops utilises a multi-channel, customer-centric business model to achieve its overall vision of being ‘first for fragrance’.

Regularly awarded for excellent customer service, the company’s mission is to make fragrance affordable and accessible for all, focusing on staff expertise, competitive prices and continual online and high-street presence.

It is the first-ever AI-based Fragrance Machine in the United Kingdom. You have to complete a questionnaire about yourself to create 3 personalised scents.

The Fragrance Shop is located at 50 Oxford St, London W1D 1BG and can be contacted at  020 3393 5954.

Opening Timings of The Fragrance Shop:

Monday: 09:30 – 21:00
Tuesday: 09:30 – 21:00
Wednesday: 09:30 – 21:00
Thursday: 09:30 – 21:00
Friday: 09:30 – 21:00
Saturday: 09:30 – 21:00
Sunday: 11:00 – 19:00