An A-Z Guide To Marketing: 26 Strategies To Consider
From affiliate marketing to Zoom conferences, there are many different ways to market a business in 2025. This post rounds up 26 different strategy examples – one for every letter of the alphabet – and how to implement each one.
Affiliate marketing
Let’s start with affiliate marketing. This is a commission-based form of marketing in which an affiliate (which could be a blog, social media account or YouTube channel) promotes your business. The affiliate shares a link to your website within their content and they are paid for every lead or customer they generate via that link. This ensures that you only pay for every lead that you get.
Billboard advertising
Billboards are a traditional form of marketing that uses large outdoor display boards with advertisements on them. When placed in the right locations, billboards can be excellent at building brand exposure – compared to posters or flyers they are hard to miss! Billboards can be static or they can display videos. There are street advertising companies that can help you design billboards.
Content marketing
Content marketing is a broad term to describe using any type of online content to promote your brand or provide customers with information. Content can include blog posts, social media posts, videos, infographics and even emails.
Direct mail
Direct mail marketing involves mailing promotional physical materials (such as newsletters, flyers and brochures) to customers in the post. While many marketers have switched to email due to it being cheaper, faster and more eco-friendly, some companies do still use direct mail (in fact, there’s less competition, making it easier to stand out).
Email marketing
Many modern companies use email marketing. This can include sending cold emails to potential customers or keeping existing customers in the loop via email mailing lists. Attention-grabbing subject lines can help encourage customers to open your emails.
Facebook advertising
Facebook is the most popular social media platform and therefore one of the best online platforms for advertising on. A particularly great benefit of Facebook advertising is that it offers highly specific targeting of adverts by demographic, interests and behaviours.
Google search advertising
Search engines such as Google allow you to run adverts to display your listing at the top of the search rankings for a limited time. As with Facebook advertising, you can fine-tune the parameters of your advertising campaign to target the right audience and stay within your budget.
Hashtag marketing
On social media sites like TikTok and Instagram, hashtags are an effective way of labelling content and getting more people to stumble across it. It’s a great way to boost the reach of your social media posts without relying on paid ads. Check out this guide on how to choose the right hashtags.
Influencer marketing
Influencers are online users who already have a large following. It’s possible to sponsor these influencers in exchange for them promoting your product or service via their channels. This can be done via flat fees or affiliate-based commission.
Jingle advertising
Jingles are a traditional element of radio adverts – they typically involve a slogan or brand name sung to a catchy tune. You can also use Jingles in music streaming ads or even video adverts.
Keyword targeting
To help you rank high on search engines, it’s important to add certain keywords to your content. These keywords can help your content to show up in search listings when users search for certain terms. You can use keyword research tools to help you pinpoint the right keywords.
Loyalty points
How do you keep customers coming back? Loyalty apps and loyalty cards can give customers the opportunity to collect points with each purchase. When a customer has collected enough points, they can then spend these to get discounts and freebies.
Mobile apps
Creating a mobile app provides a permanent reminder of your company on a customer’s phone. Apps can also be used to send notifications to users and to track data that is useful to marketing.
Newspaper advertising
You can still pay to run adverts in newspapers. These adverts are great for targeting older and more educated consumers. Local newspapers are meanwhile an effective way to target local consumers.
Online reviews
For many industries, positive online reviews are key to building a good reputation and attracting customers. You can build online reviews by encouraging existing happy customers to leave them – either via review request emails or by asking in person.
Promotional packaging
Eye-catching packaging is often essential to helping products sell in physical environments. Use clear typography and bold brand-related colours to help your product fly off the shelves.
QR codes
QR codes can be printed onto posters, flyers and other forms of print advertising to help customers easily access your website. When viewed using a smartphone camera, these codes provide the option to visit your site with the click of a button instead of having to type out a website address.
Referral reward schemes
Customers can be encouraged to do your marketing for you using referral reward schemes. This involves paying customers money or providing discounts for signing up new customers.
Search engine optimization
More commonly known as SEO, search engine optimization involves using a variety of strategies to boost the rankings of your website on search engines. Keyword usage is the most well-known strategy – but other strategies like boosting web page loading speed and optimizing images is important too.
Text message marketing
Text message marketing is sometimes referred to as SMS (Short Message Service) marketing and involves using text messages to communicate with consumers. It’s a popular way to communicate to existing customers via mailing lists instead of using email.
Upselling
Upselling is a sales strategy that involves promoting certain add-ons and extras while a customer is already buying a product. It can be a way to encourage a customer to spend more than they otherwise would, but be wary of annoying customers with excessive upselling.
Video advertising
Video content is hugely engaging online and can be a great way to build brand exposure and generate sales. Videos can be promotional or informational and can be promoted via social media or embedded on your website.
Website design
A well-designed website is key to converting customers. View your website as your digital store and aim to make it as enticing and as easy to navigate as possible.
X advertising
X (formerly known as Twitter) is a popular social media platform that can be used for advertising. Using X, you can reach a worldwide audience and fine-tune your ads based on demographics.
YouTube advertising
Adverts on YouTube can be a way to further build brand exposure. These typically consist of short videos. Make sure that skippable ads are frontloaded with the most important information to reduce the chance of people skipping them.
Zoom conferences
Sales conferences can be carried out via Zoom to reach a larger audience. These are great marketing events for promoting B2B services. Attendees can communicate via a live chat or join via video.
Conclusion
This post showcases the sheer diversity of marketing strategies available – and it’s only a small amount of the methods you can experiment with. There are many other strategies like trade shows, in-app advertising and business cards. By trying different methods, you can build more exposure and generate more customers.
